Health preferences and behavioural economics
Measuring what people value in health, and how real decisions depart from standard models. Explore
Research
I study how patients and the public value healthcare, how they process information when making decisions, and how they respond to policy. My work combines health and behavioural economics with discrete choice experiments, eye tracking, and decision-support tools.
Measuring what people value in health, and how real decisions depart from standard models. Explore
Bringing process evidence into preference measurement to see how people actually read a choice. Explore
Ensuring that policies, technologies, and tools reflect outcomes that patients and the public value. Explore