Mesfin Genie
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Home / Research / Health preferences and discrete choice research

Research programme

Health preferences and discrete choice research

Overview

Much of my work measures how patients and the public value health, using discrete choice experiments across a wide range of conditions and interventions. The aim is to ensure that health policies and technologies reflect outcomes that people actually value, and to improve the methods used to measure those values.

Questions

What do people value in health care and health policy, how do preferences differ across people, and how can preference methods be made more robust?

Methods

Discrete choice experiments, preference-based value assessment, and, increasingly, process measures such as eye tracking.

Selected publications

  • Fit for Purpose? Robustness of DCE designs for evolving technologies
  • Guidance or Misdirection? The role of feedback in preference assessment
  • Priority for Self or Others? Equity in value assessment
  • Feeling Lonely? Preferences for loneliness-support programmes

Related resources

  • What a discrete choice experiment measures
  • All publications
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© 2026 Mesfin Genie

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